The New Facebook Insights

 

In June, Facebook announced it is rolling out a new and improved version of it’s Insights for Brand Pages. The new Insights is currently available to a limited number of page admins, but will be fully released to all business pages by the end of the summer. The new Insights offers an exciting overhaul to better track your business’s success on Facebook.

The new dashboard is broken up into four main sections — Overview, Page, Posts and People:

Overview Panel: This panel displays a quick view of overall metrics for the last 7 days. Much like the previous Insights page, this shows page Likes, Reach, and Engagement, and now you will also find detailed stats about Reach, Post Clicks, Likes, Comments, and Shares for your most recent posts.

 

Page Panel: This section shows how your fan base has grown over time and how fans are connecting with your Page. This information in broken down into 3 parts with detailed information for each:

• Page Likes: Includes total Likes, Net Likes and Where Your Likes Came From.


• Post Reach: This sub-section shows Overall Reach, Engagement Actions that Influence Reach, and even Negative Engagements (like Unlikes and Report as Spam).


• Page Visits: Here you’ll find information on what sections of your Page fans view most, and how often traffic comes from outside of Facebook to your Page.

 

Posts Panel: This is likely the most impressive redesigned section with lots of important data available. This section offers a breakdown of all your posts, a grouping of your best types of posts based on average reach and engagement, and most impressively, a graph that shows when your fans are online!

 

People Panel:  Here you can compare the demographics of your fans with the overall demographics of Facebook’s population broken down by Your Fans, People Reached, and People Engaged. This section is great for identifying which content is resonating with different audiences and will give you the metrics you need to tweak your strategy for best results.

 

Overall, the new Insights for Brand Pages provides better data with a more user-friendly interface. Businesses large and small will benefit from the simple and clear format that makes the most pertinent information easily accessible. Have you gotten a chance to check out Facebook’s new Insights for yourself? What do you think?

 

Images via Facebook

 

The New Facebook Insights