Vine Video for Small Business

Small businesses are often looking for unique ways to engage their audience and build their brand. Enter Vine – the social video app owned by Twitter. Vine allows users to create six-second videos shot with a mobile phone camera, and then share those videos with their Twitter and Facebook networks. The app is simple and free to use, giving both prospects and existing customers brief, bite-sized pieces of your brand in a unique and personal way. In today’s fast paced world of digital marketing, consumers prefer brevity, and Vine videos offer just that. Try these ideas for using Vine to market your business and connect with your audience:

Show off your product. Create a Vine video demonstration of your product or video the product from different angles. Get your audience engaged by asking them to create their own Vine videos using your product.

Highlight testimonials. Use Vine to feature your biggest brand advocates with quick customer testimonials. Or better yet, create a Vine mash-up by asking several clients to give one word they would use to sum up their customer experience.

Go behind the scenes. Create a short video series to reveal behind the scenes “secrets”, such as the creation process of your products. This is a great way to educate your audience while building your brand identity and inspiring trust.

Feature your staff. Share videos of your employees and your workspace. Let your customers get a glimpse of “where the magic happens” in your office. Remind your audience that you are not a faceless corporation and connect with them on a more personal level. 

Share promotions. Of course, you’ll also want to use Vine to share special offers or unveil new products. Shoot a 6 second teaser that includes a link to your landing page to peak consumer interest and drive traffic to your website.

When creating your Vine videos, remember to be selective and make sure the videos are consistent with your brand identity. Vine should be regarded in the same professional manner as any other marketing channel. Once you’re satisfied with your Vine video creation, don’t forget to make your video public and share it with your audience on Vine, Facebook, and Twitter.

Are you already using Vine for your business? What type of videos are you sharing?

Vine Video for Small Business