Twitter's New Lead Generation Cards

 

Twitter has launched a new way for a businesses to reach their marketing goals with Lead Generation Cards. A Lead Generation Card is similar to having a landing page within a tweet. These cards allow Twitter users to subscribe to your offers or join your mailing lists right from within Twitter. Twitter’s Lead Generation Card is an exclusive feature of Twitter Ads, and is viewable on both desktops and mobile devices.

How It Works

Creating a Lead Generation Card on Twitter is simple. First, create your (less than 140 character) Tweet about your offer. Then, from your Twitter Ads Dashboard, select “Advertising” in the navigation bar to set up your new Card. To complete your Card, you’ll need a clear and relevant image, a short 80 character description that explains why your offer is so great, and action-oriented text for the Call to Action button.

With the Lead Gen Card, users can easily and securely share their email address with your business without leaving Twitter or having to fill out a form. When a user expands your Tweet, they see your description of the offer and the call to action. Their name, @username, and email address are already auto-populated within the Card. The user simply clicks a button to send this information directly and securely to you.

Connect With New Leads

After you have created and tested your Lead Generation Card, you will need to start promoting your campaign to get your Card in front of Twitter users. As you start collecting leads, send a follow-up email to ensure each lead is engaged with your company/product. Use an autoresponse email that will send your contacts the offer they selected along with a link to your website. Remember that the design of your email needs to match the Twitter Card. Consider using the same image and other elements that correspond with the Card’s offer.

Follow Up

Once the Card has captured your new leads, continue to send relevant and interesting content to keep them connected with your business. As your campaign progresses, consistently measure your results. You’ll want to keep these new leads separate from the rest of your subscribers to track the effectiveness of the campaign. Also, use this segmented list to send targeted content that is similar and/or relevant to the original offer that peaked their interest.

Making good use of Twitter’s Lead Generation Card feature will help your business find useful information about your followers and customers, as well as build your prospects list. Start using this information to create more personalized social connections and offers, and as well to grow your business’ client base.

 

 

 

 

Twitter's New Lead Generation Cards