Business Direct Marketing joined The Salvation Army in Tyler and East Texas Refrigeration (ETR) to promote the Beat the Heat Fan Drive resulting in a 215% increase in donations.
Tyler, Texas – July 10, 2013 – Business Direct Marketing joined efforts with The Salvation Army in Tyler and East Texas Refrigeration (ETR) to promote the 2013 Beat the Heat Fan Drive that took place on June 21, 2013 in the Lowe’s parking lot. Business Direct Marketing created The Salvation Army in Tyler’s Beat the Heat branding, as well as developed ETR’s direct mail postcard and email campaign that went out prior to the fan drive, assisted with ETR’s public relations efforts, and handled all of ETR’s online marketing for this event.
Each summer, The Salvation Army in Tyler gives out about 60 new fans a week. On June 21, 2013 The Salvation Army in Tyler collected a total of 379 fans with the help of Business Direct Marketing, East Texas Refrigeration, KVNE/KGLY, Lowe’s, Chick-Fil-A, Trane, and Lifeway Christian Store, a 215% increase from last year’s fan drive.
These donations were made just in time to help prepare for the heat of the summer. As temperatures top above 100 degrees, weathering the heat without an air conditioner or fan can be uncomfortable, not to mention dangerous, for local residents without these amenities.
The Salvation Army in Tyler will continue to accept new fan or financial donations throughout the summer. Those interested in donating can visit www.etrtyler.com and click on the Beat the Heat button to make an online monetary donation directly to The Salvation Army in Tyler. Please make sure to write ETR Fan Drive in the Company Affiliations section of the donation page. Donations may also be mailed to The Salvation Army in Tyler at P.O. Box 2050 Tyler, TX 75710, or new fans may be dropped off at The Salvation Army Center of Hope building on 633 N. Broadway Ave., Tyler, TX 75702.
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About Business Direct Marketing
Business Direct Marketing creates effective advertising and digital marketing programs that span the relationship continuum, from lead generation management, direct response marketing and online marketing to loyalty and retention. This comes from an integrated mix of competencies in strategy, response rates, design and technology.
For more information about the Beat the Heat Fan Drive, please contact Business Direct Marketing at 903-593-9399 or visit www.businessdirect.com.
2013 Beat the Heat Fan Drive
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