Small business owners are quickly learning the importance of marketing their businesses on social media networks and reaching out to new markets. The Internet changes at the speed of light and new social media marketing terms are popping up all the time. These are more than just hip buzzwords; these words define social media marketing. You’ve got to be up to speed on the latest social media lingo and trends to make the most of your social media strategy. To help, we’ve created this list of the biggest marketing terms in social media marketing right now that you need to know:
1. Social Media Optimization (SMO): The creation of online content that is likely to be shared through social networks. Think SEO for social media channels.
2. Algorithm: System that suggests pages to search engines in response to a search query.
3. Edge Rank: Facebook’s news feed algorithm. It determines what content gets seen by Facebook users.
4. People Talking About This (PTAT): Social actions that users are taking that include your page and/or posts, including sharing, liking, and commenting.
5. Social Lead Generation: Generating sales prospects via social networks. This is the same as traditional prospecting except that it takes place on social media channels.
6. Social Graph: A visual representation of the different connections that an individual has within a larger social network. Shows who everyone is connected to and how – great for determining key influencers and brand champions.
7. Klout: Free web service that measures your influence on the Internet by measuring your interactions with other users of social media sites including Facebook, Twitter, Google+, LinkedIn, and more.
8. Social Synergy: Two or more social entities working together to create something larger than either of their own individual efforts could. In other words, teamwork online.
9. User Generated Content (UGC): Content created by fans or followers that pertains to your brand/product.
10. Sharablility: How engaging a piece of content is and how likely your fans/followers are to share it with their own social connections.
Without a doubt, new terms are being coined right now to reflect new concepts in social media marketing. What social media terms do you find difficult to understand?
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10 Social Media Marketing Terms You Need to Know
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