Social video for marketing is on the rise. Smart businesses know that video marketing is all about engaging your target audience and promoting your brand. Enter Vine and Instagram Video. Vine is the micro-video platform owned by Twitter and introduced in January of this year. In these first few months, Vine has enjoyed amazing growth with over 14 million mobile users and 5 new Vine videos uploaded to Twitter every second. In June, Instagram (owned by Facebook) got in on the social video craze by releasing its own video app (also known as ‘Instagram Video’ or ‘Instavideo’). Upon its release, Instagram Video saw 5 million videos uploaded in the first 24 hours. These statistics show that users love social video and it’s definitely worth your while to take advantage of this market. So, which platform is best for marketing your small business? Well, both have their benefits and are great for brand awareness, but it all comes down to which features and platform you prefer. Let’s take a look at each as we compare Vine and Instagram Video:
Vine
- Six-second video duration
- Sharable to Twitter and Facebook and embeddable to websites and blogs
- Front-facing camera option
- Looping capabilities
- Auto play and geo-tagging features
- Recently added limited video tools for improved ease of use, channels to organize Vines, and Revines for sharability by other users
- 15-second video duration
- Sharable to Facebook, Twitter, Tumblr, Flickr, and Foursquare
- Front-facing camera, camera filters, stabilization tool
- Editing capabilities
- Auto play, geo-tagging, and photo map features
- Not embeddable and no looping capabilities
If you’re unsure which platform is best for you, try both. They’re both free, and are relatively simple to use. Some people like the brevity and editing restrictions of Vine, while others prefer the lengthier, feature rich medium of Instagram. You can also expect to see more features roll out from each in the near future as the social video apps continue to grow. Social video marketing is great for showcasing your brand and engaging your audience, and both Vine and Instagram Video can do just that.
Image by Matt Nazario-Miller via Flickr.com
Social Video Marketing: Vine vs Instagram
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