Google AdWords is a great way for small businesses to advertise. In fact, it’s one of the most useful online tools for directing new traffic to your business website. If your not familiar with Google AdWords, it is Google’s own ad buying and placement tool that partners with Google Search to drive web traffic straight to your site. While it may seem sophisticated and complicated, Google AdWords doesn’t have to be as overwhelming as it looks. And if done right, it can yield amazing results for your small business. Try these Google AdWords tips to get your campaign started:
Create your ad and keep it simple. Well-designed ads can work wonders for your AdWords campaigns. The ads only allow a couple lines of text, so make it attractive and to the point. The right wording or image choice can lead to increased sales as well as lower cost-per-click and better ad placement overall. Start small and test the waters to see what works best for your business. There is no requirement to make a major investment, and you can always progress to larger ad buys once you know what works.
Target with keywords. Choose keywords that are specific to your product, but avoid using words that are too general or obscure. Use words specific to your location as well. Keep in mind that Google charges based on the number of click-throughs to your website. While you can add as many keywords as you want, the more you choose means the faster you’ll run through your clicks, and the less targeted your audience will be.
Make use of negative keywords. In addition to adding the keywords most relevant to your business, think about those word variations that you do not want included. Using negative keywords will disqualify those variations of your search terms making your ads much more successful.
Point to custom landing pages. Create custom landing pages specific to your AdWords ad campaigns. Rather than sending all traffic to your homepage, direct targeted traffic to a landing page based on your keywords and text that further conveys your message to seal the deal.
Test, test, test. Set up multiple ads for A/B or multivariate testing within campaigns. Setting up multiple versions of an ad allows you to better gauge what works and what doesn’t. By regularly testing and modifying, you can further optimize your AdWords campaign for even better results.
Google AdWords Tips for Small Business
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