Pinterest may be the hottest social networking site right now, but also perhaps the most underused by businesses. This image focused site allows users to share pictures and videos from around the web with friends and followers. Most businesses are already using Facebook and Twitter to connect with consumers, and as Pinterest is rapidly growing it is also a great platform to increase your reach and engagement. Get your business’s Pinterest account started with these tips:
1. Pin your own content. Create boards and pin your product or service images to attract users’ attention and drive traffic back to your website. Use high quality and interesting images – the more captivating your pin is, the more likely it is to be repinned and seen by even more users.
2. Tell Your Brand’s Story. Use Pinterest to let customers get to know your business and what you stand for. Share photos of your employees and images from your business workspace to give customers a behind the scenes look.
3. Share others’ pins. Among your own original content, share repins of industry relevant images and articles. Use other pins to gain inspiration and ideas for more of your own content as well.
4. Add an open group board. Get your followers involved in your boards and pins. Having a group board where followers can post relevant images increases user engagement, makes your followers feel personally invested in your brand, and gives you automatic feedback about the interests and opinions of your audience.
5. Stay active. Just like with other social media sites, you can’t simply pin it and forget it. Keep your page fresh and updated. Pin new content every few days or repin relevant content you find on boards you follow.
Continually monitor and track your progress on the site with Pinterest’s own analytics tool. Take note of what resonates with customers and tweak your strategy accordingly. With Pinterest, the potential exposure for your content is huge. Consistently pin valuable images and articles, and you will most definitely see a boost in your traffic.
Pinterest for Small Business
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