LinkedIn is the world’s largest professional network on the internet with more than 238 million members. Now, in an effort to make itself even more attractive to business owners. LinkedIn has launched an enhanced analytics suite for company pages. The new analytics are designed to help businesses drive engagement with followers and track their pages’ performance.
The Analytics tab is currently located on the top middle of the company page. Company page administrators can access data divided into two sections — company updates and followers. The company updates section reveals information about a post’s reach and engagement, while the followers section reveals where followers are coming from, their demographics, trends, and competitive comparisons.
The top three metrics you should use to get the most out of your LinkedIn company page:
1. Engagement: This column refers to interactions + clicks + followers acquired divided by the total number of people who saw the post. Use this metric to measure which posts have higher percentages of engagement. Note the type of content, targeting, date, and time to optimize future posts.
2. Follower Demographics: This section allows you to determine followers by Industry, seniority, function, etc. Use metric to segment your followers when you use the “targeted status updates” feature. Tailor your content and tone to target each demographic.
3. How You Compare: See how your company page stacks up against other company pages. This unique metric shows how many followers your business has as compared to the competition. Assess where you stand and use this ranking as a guide to determine long term goals for your marketing strategy.
LinkedIn’s new analytics are pretty impressive and will change the way businesses can monitor their effectiveness on LinkedIn. Expect to find these analytics useful not only in promoting your business’s updates and products, but also in attracting qualified, new employees. The new analytics are now available to all company pages. Have you experimented with the new analytics on your company’s page? What features are your favorite?
LinkedIn New Analytics
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