Email marketing is great for engaging and targeting prospects and clients online. But first, you have to get your contacts to actually open your emails. You’ve got interested subscribers and a great segmented list, right? Now reel them in with these tips to increase your marketing email open rates:
1. Subject line: Start with your subject line to drive the tone of your email. It’s best to keep it short – under 50 characters preferably. The subject line should also be relevant to your content and never misleading. Avoid using “spammy” words and other spam filter red flags.
2. Content: Of course your content should be interesting and relevant, but also give your subscribers exclusive content and special offers they can’t get anywhere else. Deliver valuable content that benefits your subscribers so that they look forward to hearing from you.
3. When to send:Day and time can have a big impact on your open rates. Send too early on a weekday and your email can get lost in the inbox among other work; send too late and it can get put off until later (and ultimately forgotten). Recent research by Experian shows that the best open rates actually occur on the weekend, when volume is lowest.
4. Mobile friendly: More and more customers are now using smartphones to check email. Be aware of just how many of your subscribers are opening your emails via mobile devices, and make sure your content is optimized for mobile users’ in appearance and functionality.
Keep in mind, message content and sending practices are not one size fits all; they will of course very depending on your business and customers. Track and measure your results often to determine what works best for your campaigns.
Image via RambergMediaImages at Flickr.com
How to Get Higher Open Rates in Email Marketing
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