You have a website, email campaign, and social media pages, but are all your digital efforts working together to give you the best possible results? Before you can start making relevant changes to pages and content, you must be able to identify the exact issues that are getting in the way of your website reaching its full potential. A digital marketing audit allows you to understand how your digital investments are working and what’s needed to accelerate your ROI. A few reasons why your website needs a digital audit:
Website performance. Navigation and load times are highly important when attracting visitors to your site and keeping them there. Broken links and error messages are just a frustration for everyone. Your potential customers won’t wait around to find the information they need. Instead they will simply move on to the competition.
Search optimization. A website is useless if no one can find it! Search engines like Google and Bing are continually changing their search algorithms to offer users the best possible search experience. Your content, page titles, URLs, and Meta tags absolutely must be optimized for the latest search updates to ensure you are ranking and being found online.
Website security. Providing a safe and secure website experience to your audience will make customers feel more confident in your site and business. Plus, you’ll protect yourself from online threats and attacks.
Improve conversions. Whether it’s inbound leads or product purchases, a digital audit can show you how visitors are converting to customers. See how users are interacting with your website to decide what works and what you may want to consider changing.
When it comes to determining whether or not your website is achieving your business’s goals, a digital audit is just what the doctor ordered! A good audit should show what you need to edit or improve, why you need to make the changes, and how to go about it all.
Ready to give your website a digital audit? Contact us at Business Direct Marketing today to get started!
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Why Your Website Needs a Digital Audit
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