The New Facebook Insights

 

In June, Facebook announced it is rolling out a new and improved version of it’s Insights for Brand Pages. The new Insights is currently available to a limited number of page admins, but will be fully released to all business pages by the end of the summer. The new Insights offers an exciting overhaul to better track your business’s success on Facebook.

The new dashboard is broken up into four main sections — Overview, Page, Posts and People:

Overview Panel: This panel displays a quick view of overall metrics for the last 7 days. Much like the previous Insights page, this shows page Likes, Reach, and Engagement, and now you will also find detailed stats about Reach, Post Clicks, Likes, Comments, and Shares for your most recent posts.

 

Page Panel: This section shows how your fan base has grown over time and how fans are connecting with your Page. This information in broken down into 3 parts with detailed information for each:

• Page Likes: Includes total Likes, Net Likes and Where Your Likes Came From.


• Post Reach: This sub-section shows Overall Reach, Engagement Actions that Influence Reach, and even Negative Engagements (like Unlikes and Report as Spam).


• Page Visits: Here you’ll find information on what sections of your Page fans view most, and how often traffic comes from outside of Facebook to your Page.

 

Posts Panel: This is likely the most impressive redesigned section with lots of important data available. This section offers a breakdown of all your posts, a grouping of your best types of posts based on average reach and engagement, and most impressively, a graph that shows when your fans are online!

 

People Panel:  Here you can compare the demographics of your fans with the overall demographics of Facebook’s population broken down by Your Fans, People Reached, and People Engaged. This section is great for identifying which content is resonating with different audiences and will give you the metrics you need to tweak your strategy for best results.

 

Overall, the new Insights for Brand Pages provides better data with a more user-friendly interface. Businesses large and small will benefit from the simple and clear format that makes the most pertinent information easily accessible. Have you gotten a chance to check out Facebook’s new Insights for yourself? What do you think?

 

Images via Facebook

 

The New Facebook Insights

Twitter's New Lead Generation Cards

 

Twitter has launched a new way for a businesses to reach their marketing goals with Lead Generation Cards. A Lead Generation Card is similar to having a landing page within a tweet. These cards allow Twitter users to subscribe to your offers or join your mailing lists right from within Twitter. Twitter’s Lead Generation Card is an exclusive feature of Twitter Ads, and is viewable on both desktops and mobile devices.

How It Works

Creating a Lead Generation Card on Twitter is simple. First, create your (less than 140 character) Tweet about your offer. Then, from your Twitter Ads Dashboard, select “Advertising” in the navigation bar to set up your new Card. To complete your Card, you’ll need a clear and relevant image, a short 80 character description that explains why your offer is so great, and action-oriented text for the Call to Action button.

With the Lead Gen Card, users can easily and securely share their email address with your business without leaving Twitter or having to fill out a form. When a user expands your Tweet, they see your description of the offer and the call to action. Their name, @username, and email address are already auto-populated within the Card. The user simply clicks a button to send this information directly and securely to you.

Connect With New Leads

After you have created and tested your Lead Generation Card, you will need to start promoting your campaign to get your Card in front of Twitter users. As you start collecting leads, send a follow-up email to ensure each lead is engaged with your company/product. Use an autoresponse email that will send your contacts the offer they selected along with a link to your website. Remember that the design of your email needs to match the Twitter Card. Consider using the same image and other elements that correspond with the Card’s offer.

Follow Up

Once the Card has captured your new leads, continue to send relevant and interesting content to keep them connected with your business. As your campaign progresses, consistently measure your results. You’ll want to keep these new leads separate from the rest of your subscribers to track the effectiveness of the campaign. Also, use this segmented list to send targeted content that is similar and/or relevant to the original offer that peaked their interest.

Making good use of Twitter’s Lead Generation Card feature will help your business find useful information about your followers and customers, as well as build your prospects list. Start using this information to create more personalized social connections and offers, and as well to grow your business’ client base.

 

 

 

 

Twitter's New Lead Generation Cards

Vine Video for Small Business

Small businesses are often looking for unique ways to engage their audience and build their brand. Enter Vine – the social video app owned by Twitter. Vine allows users to create six-second videos shot with a mobile phone camera, and then share those videos with their Twitter and Facebook networks. The app is simple and free to use, giving both prospects and existing customers brief, bite-sized pieces of your brand in a unique and personal way. In today’s fast paced world of digital marketing, consumers prefer brevity, and Vine videos offer just that. Try these ideas for using Vine to market your business and connect with your audience:

Show off your product. Create a Vine video demonstration of your product or video the product from different angles. Get your audience engaged by asking them to create their own Vine videos using your product.

Highlight testimonials. Use Vine to feature your biggest brand advocates with quick customer testimonials. Or better yet, create a Vine mash-up by asking several clients to give one word they would use to sum up their customer experience.

Go behind the scenes. Create a short video series to reveal behind the scenes “secrets”, such as the creation process of your products. This is a great way to educate your audience while building your brand identity and inspiring trust.

Feature your staff. Share videos of your employees and your workspace. Let your customers get a glimpse of “where the magic happens” in your office. Remind your audience that you are not a faceless corporation and connect with them on a more personal level. 

Share promotions. Of course, you’ll also want to use Vine to share special offers or unveil new products. Shoot a 6 second teaser that includes a link to your landing page to peak consumer interest and drive traffic to your website.

When creating your Vine videos, remember to be selective and make sure the videos are consistent with your brand identity. Vine should be regarded in the same professional manner as any other marketing channel. Once you’re satisfied with your Vine video creation, don’t forget to make your video public and share it with your audience on Vine, Facebook, and Twitter.

Are you already using Vine for your business? What type of videos are you sharing?

Vine Video for Small Business

2013 Beat the Heat Fan Drive

Business Direct Marketing joined The Salvation Army in Tyler and East Texas Refrigeration (ETR) to promote the Beat the Heat Fan Drive resulting in a 215% increase in donations.

 

Tyler, Texas – July 10, 2013 – Business Direct Marketing joined efforts with The Salvation Army in Tyler and East Texas Refrigeration (ETR) to promote the 2013 Beat the Heat Fan Drive that took place on June 21, 2013 in the Lowe’s parking lot. Business Direct Marketing created The Salvation Army in Tyler’s Beat the Heat branding, as well as developed ETR’s direct mail postcard and email campaign that went out prior to the fan drive, assisted with ETR’s public relations efforts, and handled all of ETR’s online marketing for this event.

 

Each summer, The Salvation Army in Tyler gives out about 60 new fans a week. On June 21, 2013 The Salvation Army in Tyler collected a total of 379 fans with the help of Business Direct Marketing, East Texas Refrigeration, KVNE/KGLY, Lowe’s, Chick-Fil-A, Trane, and Lifeway Christian Store, a 215% increase from last year’s fan drive.

 

These donations were made just in time to help prepare for the heat of the summer. As temperatures top above 100 degrees, weathering the heat without an air conditioner or fan can be uncomfortable, not to mention dangerous, for local residents without these amenities.

 

The Salvation Army in Tyler will continue to accept new fan or financial donations throughout the summer. Those interested in donating can visit www.etrtyler.com and click on the Beat the Heat button to make an online monetary donation directly to The Salvation Army in Tyler. Please make sure to write ETR Fan Drive in the Company Affiliations section of the donation page. Donations may also be mailed to The Salvation Army in Tyler at P.O. Box 2050 Tyler, TX 75710, or new fans may be dropped off at The Salvation Army Center of Hope building on 633 N. Broadway Ave., Tyler, TX 75702.

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About Business Direct Marketing

Business Direct Marketing creates effective advertising and digital marketing programs that span the relationship continuum, from lead generation management, direct response marketing and online marketing to loyalty and retention. This comes from an integrated mix of competencies in strategy, response rates, design and technology.

For more information about the Beat the Heat Fan Drive, please contact Business Direct Marketing at 903-593-9399 or visit www.businessdirect.com.

2013 Beat the Heat Fan Drive

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